Dolly Parton’s Dollywood isn’t just a theme park—it’s a living, breathing tribute to the heart of the Smoky Mountains and the values that shaped her life. This year, the beloved park celebrates its 40th anniversary, marking four decades of blending high-energy thrills with the warm, welcoming spirit of Dolly’s Appalachian roots.
Long before Dollywood became Tennessee’s most-visited attraction, Dolly had shared her vision of a “Smoky Mountain fairy land” in a 1982 interview with Barbara Walters—a dream that caught the attention of Pete and Jack Herschend, founders of Silver Dollar City. The Herschends saw in Dolly not just a superstar, but a kindred spirit who valued people and community as much as profits. When the two sides met, their shared philosophy forged a partnership that would change Pigeon Forge forever.
In 1986, Silver Dollar City was reborn as Dollywood, and the response was instant—attendance doubled in the first year. Today, the park is a powerhouse of economic and cultural influence, employing thousands and drawing over two million visitors annually. A 2021 state study found Dollywood generates $1.8 billion in yearly economic impact, while The Dollywood Foundation funds initiatives like the Imagination Library, bringing free books to millions of children worldwide. “Dolly Parton’s reputation as a world-renowned entertainer, businesswoman, and philanthropist puts Pigeon Forge in the spotlight,” says Leon Downey, the city’s tourism director, crediting her with immeasurable media exposure for the region.
Over the years, Dollywood has expanded to 165 acres with more than 50 rides, including record-breaking roller coasters, alongside Dollywood’s Splash Country Water Park, DreamMore Resort and Spa, HeartSong Lodge & Resort, and the brand-new Dolly Parton Experience. Open nearly 300 days a year, the park aims to operate year-round, offering festivals, concerts, and seasonal events like the award-winning Smoky Mountain Christmas. For its milestone 40th season, the celebrations include a Sweet Summer Nights Drone Show, the all-new stage production Play On, enhanced opening ceremonies, and plenty of Dolly-style holiday magic.
Dollywood’s staying power isn’t just in its rides—it’s in the emotional connection it builds with families. “Everybody wants to feel taken care of, safe, like they belong,” says Herschend CEO Andrew Wexler. “And Dolly’s spirit is that of connection… she creates environments where people just feel loved.” That philosophy permeates everything from the staff’s Southern hospitality to the small details that honor local culture.
In the end, Dollywood is more than a destination—it’s a reflection of Dolly herself: rooted in authenticity, built on hard work, and dedicated to making people feel at home. As Pigeon Forge’s greatest tourism ambassador, Dolly Parton has created a place where memories aren’t just made—they’re cherished for generations. And in true Dolly fashion, the best part is knowing the magic isn’t slowing down anytime soon.