DANIEL O’DONNELL JOINS FORCES WITH ŠKODA IN HEARTWARMING NEW CAMPAIGN CELEBRATING COMMUNITY, MUSIC, AND THE ROAD HOME
Dublin, Ireland — Beloved Irish singer Daniel O’Donnell has teamed up with Škoda Ireland for a new campaign that’s as much about heart as it is about horsepower. The collaboration, titled “The Road Home,” highlights Daniel’s lifelong love of travel, music, and connection — values that perfectly reflect the spirit of the Škoda brand.
In the campaign’s touching new advert, Daniel is seen driving through the scenic Donegal countryside — the same roads where his remarkable journey began decades ago. As his classic hit “Footsteps” plays softly in the background, the video captures him visiting local landmarks, greeting fans, and reflecting on the power of coming home.
“No matter where the road takes me, it always leads back to Donegal,” Daniel says in the commercial’s voiceover. “It’s where my music was born, and where my heart will always belong.”
The partnership marks Škoda’s latest move to celebrate authentic Irish stories and personalities who embody warmth, integrity, and tradition. According to the company’s marketing director, Daniel was the perfect fit:
💬 “Daniel O’Donnell represents everything we value — reliability, sincerity, and a connection to people that goes beyond fame. This campaign is a love letter to Ireland and to the journeys that shape who we are.”
The ad also showcases Škoda’s newest SUV model, the Kodiaq, with Daniel praising its comfort and design as he travels from Dublin to Donegal to surprise fans with impromptu performances.
In behind-the-scenes clips shared online, Daniel is seen chatting with locals, signing autographs, and laughing between takes — proving that even after decades in the spotlight, his humility remains unchanged.
“It was such a joy to do something that celebrates Ireland — the land, the people, and the little moments that make it special,” Daniel said. “And of course, it’s always great craic when there’s a sing-song involved.”
The Škoda x Daniel O’Donnell campaign is set to run across TV, radio, and digital platforms through the Christmas season, with a special extended cut featuring a live version of “Home to Donegal” — recorded exclusively for the partnership.
For fans, it’s a perfect blend of nostalgia and inspiration: a reminder that whether you’re driving down a quiet country lane or performing before thousands, home is always just around the corner.
Škoda & Daniel O’Donnell — the road is long, but the heart always knows the way.