Turning Point USA to Launch “The All American Halftime Show” in Response to Bad Bunny’s Super Bowl Performance
October 16, 2025 — Phoenix, Arizona. Turning Point USA, the conservative youth organization co-founded by Charlie Kirk, has announced plans to host “The All American Halftime Show” — an alternative event designed to coincide with the 2026 Super Bowl halftime show, which will feature Puerto Rican superstar Bad Bunny as the official headliner.
The announcement, made Thursday, comes amid growing backlash from some conservative circles over the NFL’s selection of Bad Bunny, citing his Spanish-language music and outspoken social activism as misaligned with what they consider mainstream American entertainment. Turning Point USA says its alternative program will serve as “counterprogramming” — offering a family-friendly, faith-oriented broadcast that celebrates traditional American values.
“The All American Halftime Show will honor faith, family, and freedom — the principles that built this country and still unite millions of Americans today,” the organization said in a statement. “We want to create an uplifting alternative for viewers who feel that modern halftime entertainment no longer represents them.”
While Turning Point USA has not yet released details about the show’s location, lineup, or broadcasting partners, organizers confirmed that planning is underway and that the event will air concurrently with Super Bowl 60 on February 9, 2026.
A survey posted on the organization’s website asks supporters what kind of music they would like to see featured in the show — with the first option listed as “Anything in English.” The poll also includes categories such as country, Christian contemporary, and patriotic rock, signaling the group’s intention to appeal to an audience seeking content aligned with conservative cultural values.
The move represents Turning Point USA’s latest effort to expand its influence beyond politics and into the broader realm of media and culture. Under the leadership of Erika Kirk, widow of the late Charlie Kirk, the organization has increasingly sought to position itself as a voice for traditional American identity in a shifting cultural landscape.
Critics, however, have accused the group of using the initiative to stoke cultural division, arguing that music — regardless of language — should serve as a universal medium of expression. Others see the announcement as part of a growing trend among conservative organizations to create parallel entertainment platforms that reflect their worldview.
Supporters, meanwhile, have praised the idea as a refreshing alternative to what they describe as “politically charged” or “overly commercialized” halftime shows in recent years. “We just want something that feels American again — something we can watch with our families,” one Turning Point follower wrote on social media.
Details about performers, partnerships, and streaming access for “The All American Halftime Show” are expected to be released later this year.
Whether viewed as a challenge to the NFL or a statement of cultural independence, one thing is clear — Turning Point USA is aiming to make its mark on one of America’s biggest television events, bringing its message of faith, patriotism, and unity to the halftime stage.