Turning Point USA Announces Plans for “All American Halftime Show” Following Bad Bunny’s Super Bowl Selection
October 14, 2025 — Phoenix, Arizona. In a bold cultural move, Turning Point USA, the organization co-founded by the late conservative activist Charlie Kirk, has announced plans for an alternative event titled “The All American Halftime Show.” The announcement comes shortly after the NFL confirmed that global superstar Bad Bunny will headline the Super Bowl 60 Halftime Show in February 2026.
According to Erika Kirk, director of Turning Point USA and widow of Charlie Kirk, the All American Halftime Show will serve as a “faith-based, family-centered alternative” designed to celebrate traditional American values — faith, family, and freedom — themes central to Charlie’s legacy.
“This is about offering a different kind of message,” Erika said in a statement released Tuesday. “While we respect every artist’s right to perform, many families across the country are looking for entertainment that reflects their beliefs and values. The All American Halftime Show will be that option — uplifting, unifying, and unapologetically positive.”
The event, which will air concurrently with the Super Bowl 60 halftime, will feature country music legend George Strait as its headline performer. Strait, a longtime friend of the Kirk family, is expected to perform Charlie Kirk’s favorite song as part of a tribute to the late Turning Point founder. Additional artists are expected to be announced in the coming months.
Organizers say the event will combine live music, storytelling, and messages of patriotism, featuring appearances from faith leaders, veterans, and community figures from across the nation. “It’s not about competition,” one spokesperson clarified, “it’s about choice — giving Americans an alternative that uplifts the spirit rather than divides.”
The announcement has already generated significant buzz online, with many describing the initiative as “a return to America’s cultural roots.” Supporters have praised Erika Kirk’s leadership in carrying forward her husband’s vision, while critics have debated the event’s timing alongside the NFL’s announcement.
For Turning Point USA, the All American Halftime Show represents a significant expansion into national entertainment. Since its founding in 2012, the organization has built a massive youth following through its advocacy for freedom, civic engagement, and traditional values.
Scheduled for February 9, 2026, the alternative broadcast will stream live from Dallas, Texas, with proceeds supporting youth leadership and veterans’ initiatives.
“This isn’t just another show,” Erika Kirk said. “It’s a moment to remind America who we are — a nation built on faith, courage, and unity. Charlie’s light still guides us, and through this show, that light will shine even brighter.”