Dolly Parton has once again partnered with jewelry brand Kendra Scott to unveil a second collection that has fans buzzing. This new line, featuring 10 stunning styles, is deeply inspired by one of Parton’s most iconic songs, “I Will Always Love You,” released in 1974. Known for her timeless voice and influence on country music, Parton’s legacy continues to shine through this collaboration with Kendra Scott, whose brand is synonymous with high-quality, bold, and expressive designs.
The new collection, which beautifully complements Parton’s legacy, is described as “a celebration of music, fashion, and female empowerment.” The collection includes a mix of statement pieces and sentimental designs, all crafted with motifs that echo Parton’s artistry and her signature style. Expect to see butterflies, hearts, and florals—symbols that represent Parton’s affinity for natural beauty and her powerful, positive messages.
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Among the standout pieces are sculpted statement necklaces, heart-shaped lockets, and butterfly bezel earrings. These designs are not just accessories; they are a reflection of Dolly’s message of self-expression and the joy of embracing one’s individuality. As Kendra Scott, the founder of the brand, shares, the jewelry captures “the essence of the song and our brand,” offering something special for every taste.
Beyond the aesthetic appeal of the jewelry, this collaboration also has a deeper, meaningful purpose. The two women have intertwined their passion for advocacy with their love of fashion, joining forces to support childhood literacy. A portion of the proceeds from this collection will benefit both the Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. These charitable initiatives aim to bring books, inspiration, and joy to children across the country, helping to foster a love of reading from a young age.
This second collection comes on the heels of their first successful collaboration in November 2024, which was inspired by Parton’s 1974 song “Love Is Like a Butterfly.” The partnership between Parton and Scott grew from their mutual admiration for each other and their shared love for meaningful design. Their friendship blossomed backstage at one of Parton’s concerts in Texas, and what started as a conversation about jewelry quickly turned into a full-fledged business venture.
In a joint interview, both women spoke about their love for jewelry and how it has always been an important part of their lives. Dolly revealed that she has always had a natural affinity for embellishment, saying she has “an inner thing that wanted to do more on the outside.” This sentiment is clearly reflected in the new collection, which aims to give people a chance to embrace their inner beauty and confidence.
The Dolly Parton x Kendra Scott collection, which retails between $70 to $198, is now available both in stores and online at KendraScott.com. With a perfect balance of heart and style, this jewelry collection invites fans to carry a piece of Dolly’s legacy with them while supporting an incredible cause. Whether you’re looking for a bold statement piece or something more delicate, this collaboration offers something truly special for everyone.