Turning Point USA Announces ‘All American Halftime Show’ to Rival Super Bowl 60
Phoenix, Arizona — In a bold and unprecedented move, Turning Point USA has officially announced plans to host its own “All American Halftime Show,” a faith-based, family-oriented live event set to air during Super Bowl 60. The announcement — made during a live broadcast of The Charlie Kirk Show — positions the program as a patriotic alternative to the NFL’s halftime performance, which will be headlined by Bad Bunny.
Now under the leadership of Erika Kirk, widow of the late conservative activist Charlie Kirk, Turning Point USA says the All American Halftime Show will celebrate the values Charlie devoted his life to promoting: faith, family, and freedom.
“This isn’t just a show — it’s a message,” Erika said during the announcement. “We want to give Americans something that unites us again — a halftime that celebrates our country, our faith, and the people who make it strong.”
The event, which will air simultaneously with the official Super Bowl halftime broadcast on February 9, 2026, will feature performances from country music legend George Strait, alongside other major artists to be revealed in the coming weeks. Organizers say the show will combine live music, storytelling, and powerful visuals to honor “the timeless spirit of the American heartland.”
Early promotional material describes the program as “a celebration of real America — the hardworking, faith-filled communities that define the nation’s character.”
The announcement has already sparked widespread attention online, with both excitement and controversy rippling through social media. Supporters hail the idea as a refreshing and values-driven alternative to what they see as an increasingly politicized and commercialized Super Bowl halftime. Critics, however, view it as a divisive gesture that risks turning entertainment into political theater.
Nonetheless, the initiative has drawn endorsements from several high-profile figures in the music and media industries, many of whom see it as an opportunity to restore a sense of unity and tradition to one of America’s biggest cultural moments.
“We’re not trying to compete with the NFL,” said Blake Jensen, a spokesperson for Turning Point USA. “We’re trying to complement the day with something that reflects a different side of America — one rooted in gratitude, integrity, and faith.”
The event will reportedly be broadcast live from Nashville, Tennessee, with segments filmed across iconic American landmarks. Fans can expect performances intertwined with short tributes to veterans, first responders, and community heroes — as well as a special segment dedicated to the memory of Charlie Kirk, whose influence continues to shape Turning Point’s mission.
Insiders say the show’s theme will focus on hope and resilience, emphasizing the power of music to bring people together. “Charlie believed culture was upstream of politics,” Erika noted. “He knew that if we could touch hearts, we could change lives. This show is a reflection of that vision.”
The idea of an “alternative halftime” has gained traction among conservative audiences over the past several years, with some viewers expressing dissatisfaction over the NFL’s recent halftime choices, including high-profile pop and hip-hop artists. For many, the All American Halftime Show represents a return to more traditional entertainment — one that embraces family values and patriotism.
Country fans, in particular, are thrilled by the announcement of George Strait’s involvement. The King of Country, who continues to draw record-breaking crowds after four decades in the spotlight, is expected to perform one of Charlie Kirk’s favorite songs in tribute to the late activist’s enduring message of faith and perseverance.
Reactions have been swift. On X (formerly Twitter), one user wrote, “Finally — a halftime show that actually feels American.” Another added, “George Strait singing for faith and freedom? That’s the show I’ll be watching.”
Details about additional performers and viewing platforms will be released in the coming months. Organizers have confirmed that the event will stream on Turning Point USA’s online network and partner media outlets, with rebroadcasts planned for later in the week.
While the NFL has not commented on the announcement, the buzz surrounding Turning Point’s venture suggests that millions of viewers could tune in — making the All American Halftime Show one of the most talked-about events of the coming year.
In a time when entertainment often divides, Erika Kirk hopes this show will remind audiences of something deeper. “Charlie always said America’s strength comes from its spirit,” she said. “This halftime show is our way of keeping that spirit alive.”